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| Mediaweek News - TV, Radio Stations and Outdoor | |
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| Description: | TV, Radio Stations and Outdoor News from Mediaweek |
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| Feed URL: | http://feeds.feedburner.com/Mediaweek-Tv-Radio-Stations-And-Outdoor |
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Mediaweek News - TV, Radio Stations and Outdoor |
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EYE Names Schiano Marketing Chief
Wed, 03 Sep 2008 11:10:00 EDT Michelle Schiano was named vp of marketing for EYE USA, the company announced Wednesday (Sept. 3). For the past 14 months, Schiano has served as a consultant to the company. |
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Updated: Walmart to Roll Out 'Smart Network'
Wed, 03 Sep 2008 04:07:00 EDT Walmart, the nation's largest retailer, is taking its in-store network digital, a move that promises to redefine the nascent out-of-home video network medium. Rolling out in time for the holiday season to about 300 stores, the Walmart Smart Network will be powered by Internet Protocol Television, allowing content and advertising to be monitored and controlled down to a single screen. |
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Sports Retail to Roll Out Golf Network
Wed, 03 Sep 2008 02:49:00 EDT Backed by funding from a group of investors led by Red Eagle Ventures, The Sports Retail Networks announced plans Wednesday (Sept. 3) to roll out The Golf Network to more than 100 retail locations in the next two months. |
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Nielsen, Integrated Debut OOH TV Metric
Tue, 02 Sep 2008 10:33:00 EDT For the first time, the TV industry has daily electronic measures of TV viewing outside the home. On Monday (Sept. 2), The Nielsen Co. and its partner, Integrated Media Measurement Inc. debuted the first ratings results from the new syndicated service and announced two charter clients, ESPN and Zenith Media. |
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CARE to Roll Out Third OOH Net
Tue, 02 Sep 2008 03:19:00 EDT CARE Media Holdings is planning to launch its third place-based media network, the company recently announced. |
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Sky(Net)'s The Limit
Mon, 25 Aug 2008 12:03:00 EDT The futuristic, full-motion, building-size billboards that were the hallmark of Ridley Scott’s sci-fi classic Blade Runner have come to life in a new LED-mesh-based technology called SkyNet that is debuting at the Democratic National Convention opening today (Aug. 25) in Denver. |
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Hercules to Roll Out Mobile Charging Machines for Mallgoers
Mon, 25 Aug 2008 12:02:00 EDT Paul King, the CEO of Hercules Networks, was all set to be a lawyer. Three years ago, his bags were packed for Northwestern University, but he couldn’t shake his “big idea”: a network of cell phone and PDA recharger kiosks that would be as ubiquitous as automatic teller machines. |
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Mall Advertising Goes Digital
Mon, 25 Aug 2008 12:01:00 EDT There’s a lot of discussion in media circles about the impact of digital technology, and one sector enjoying a transformation is the once sleepy domain of mall advertising. |
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Out There: Getting Creative
Mon, 25 Aug 2008 12:01:00 EDT Mediaweek senior editor Katy Bachman takes a look at the creative side of out of home. |
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EYE USA Partners With Briabe Media
Tue, 19 Aug 2008 01:37:00 EDT EYE USA, which operates 3,500 panel displays in 250 malls, announced Tuesday (Aug. 19) a partnership with Briabe Media, a mobile marketing agency, to offer mobile campaign components to its mall advertisers. |
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